Is the Auction House of the Future a Managed Marketplace?
European auction houses are hoping online sales will solve the problems of low-priced art and antiques. Venture capitalists Andreessen Horowitz call the solution a managed marketplace.
What We Really Mean When We Talk About ‘Online’ Sales
The Art Newspaper conducted a survey of European auction houses to learn what their plans for conducting online-only auctions are. Like many, TAN holds the conventional wisdom that ‘online’ is inevitable because of the broader retail trend away from physical presence.
The problem is that art and cultur…